ware for Rodeo RZ, a product of Mahindra Two-Wheelers.
Competition Details
Mahindra 2-wheelers entered the industry in 2008 by taking over the business assets of Kinectic Motor Company Ltd in India. In 2011, Shanker Group was appointed as the authorized distributor for Mahindra 2-Wheelers in Nepal. Mahindra 2 wheelers had previously launched a 125 cc scooter, Rodeo. It was a huge success in the market. This inspired them to launch Rodeo Rz, which promises even greater quality and performance than its predecessor.

Mandatory Details
• Shankar Group Logo
• Mahindra 2 Wheelers Logo
• Dealers Panel
• Features

Judging Criteria
• Impact – Visual including the concept and use of photos/pictures
• Originality – Copywriting including headline and body copy
• Clarity – Content and message
• Attractiveness – Overall use of graphic elements, design layout and color scheme
• Effectiveness – Appropriate message for target market and approach taken

Participation Details
The participants must be currently enrolled in a Bachelors or Masters Degree Program in field Management. A team may consist of maximum three members. There is no limit to the number of teams to participate from each college.
Ad Presentations
Preliminary screening will be conducted on the formal event held in KUSOM premises, on 25th December, 2012, whereby the participants are required to present their print ad and explain their concept, in-front of the panel of judges from Mahindra Two-Wheelers Nepal. Selected participants will be asked to attend the presentation on formal KAF Day 3 event that is going to be held in Army Officer’s Club. On that day, all participants MUST carry an Identification Card of their college. The participating students must be present at least half an hour before the competition starts.

Registration Details
• Registration charge : Rs. 500
• Last date of Registration : December 16, 2011
• Last date of Submission : Friday, December 21, 2011 by 5:00 p.m.
What the Winner Receives
All participating students will be awarded a “Certificate of Participation”. The winning team will receive a Cash Prize worth Rs. 10,000 from Mahindra Two Wheelers and a chance to work with ANS Creations Pvt. Ltd

For questions of further details and Submission, please contact:
Ms. Garima Khanal
Contact No: 9841751251
Email: garima.khanal@gmail.com
Encl: Registration form for print ad competition
Creative Brief
(Provided by the Company)
Brand : Mahindra 2 Wheelers
Sub-Brand : Rodeo RZ
Marketing Mix
Product: Rodeo Rz.
Price: Rs. 1,64,900
Target Group
Markets:
Primary: Kathmandu and Pokhara
Secondary: Terai based citied
Audience :
Youth aged between 18-25
Brand Life Cycle stage:
Growth
Competition:
• Honda Dio
• Hero Honda Pleasure
• Honda Aviator
• Suzuki Access
• TVS Scooty Streak
• Honda Activa
• TVS Wego
• Suzuki AN
Key message/Positioning platform:
Live Life to the fullest
Positioning Statement:
Let's do more
Core Promise:
• Primary: Powerful and fuel efficient
• Secondary: Trendy and Stylish
Unique Selling Points:
• Powerful 125cc 'Z series' engine
• Advanced Dual curve digital ignition
• Digital dashboard with tripmeter
• Over speed alarm
• Side stand buzzer.
• Body colored mirrors.
• Large storage space (22 litres)
• Front fuelling
• 4 -in-1 anti-theft key
• Charging point for mobiles and MP3s.
• Mileage (59 kmpl) as per ARAI.