Creative Storytelling: Transmedia Workshop

SO, WHAT’S ALL THIS “TRANSMEDIA” BUZZ ABOUT?

We tell stories.

Every day, people from all around the world create and share their stories. But, as Bob Dylan said The times, they are changing.

It’s a fact: Internet and the new technologies have changed the rules. Nowadays, storytellers face a huge creative challenge: how we could tell stories into a 24h/7days a week connected world, where stories could go global?

The answer is spreading fast through websites, producing companies and design studios, and its called TRANSMEDIA.

Transmedia is a new way of telling stories, using all kind of medias and platforms to create an interactive relation with the audience. It’s no longer only about “watching”,“reading” or “listening” films, books or music.

With a Transmedia, you’ll do that, but at the same time you are gonna choose how to consume the story, “surfing” from media to media, and the audience giving feedback and shaping the story itself.

If we use the potential of sources like music videos, animation, online videos, street art, documentaries, video games, etc we could create a new and highly creative storytelling experience.

We all have the potential to tell stories in a innovative way. Because it’s no longer about high budgets or expensive equipments but just about creative IDEAS connected in a creative way that wasn’t possible not very long ago.

2.GOALS AND OBJECTIVES
This workshop has two parallel goals

GOAL 1: STORYTELLING TOOLS
From traditional storytelling to “new” medias: internet, music videos, animation, social networks, documentaries, video games and street art

Using a non-academic approach, it could be a surprising and funny way to discover Transmedia projects from around the world.

We will try to understand why some music videos, video games, anime, documentaries, etc catch our attention. It’s a discovering process of its storytelling tools, its “hidden” architecture. Knowing that,we could use similar ways to tell our own stories.

GOAL 2: CREATE A TRANSMEDIA STORY

An step-by-step hands-on creating process of a Transmedia story.
Once we know the storytelling tools, we we’ll be able to create our Transmedia project. The participants will pitch their ideas, and one of these ideas will be the starting point for a Transmedia project that we will shape in this workshop.

WORKSHOP TARGET, WHO IS IT FOR?
Anyone who wants to learn how to tell a story in a creative way is highly welcomed: photographers, writers, journalists, community managers, illustrators, designers, etc Overall, the main goal is to give tools to creative people, tools that they could use to tell stories.

It doesn’t matter the age or the academic formation. Being creative, open-minded and willing to have fun and work are important but the most important thing is to have and idea that could be “transformed” into a story.

Every workshop’s participants has to explain us briefly one idea that could become a story, something that could be the seed for a Transmedia project. It’s no necessary to have a full development of this idea, but we need this idea in order to start the workshop.

Finally, there isn’t a lot of homework involved, but the commitment with the other participants to join forces is vital.

WORKSHOP STRUCTURE

DAY 1

OPENING DAY
• Workshop Structure, goals, etc.

• TRADITIONAL STORYTELLING VS NEW STORYTELLING
What’s Transmedia?

• THE IDEA
Participants ideas. MKT briefing as a tool
“Pitching” process, part 1

DAY 2

• INTERNET: VIDEOS AND “VIRAL” CAMPAIGNS
Viral hits, the key of its success

• THE EMOTION AND TONE
Setting the tones and the emotion of our ideas

DAY 3

• MUSIC VIDEOS.
Experimental vs commercial. The Mashup factor

• PLOT LINES
Focusing the story. Internal Structure

DAY 4

• DOCUMENTARY VS FICTION
The Blurring boundaries between facts and fiction

• STORY STRUCTURE
Linear and non/linear structures.

DAY 5

• ANIMATION: INDIE ANIMATION, ANIME, ETC
Characters, visual style, sound work, etc

• THE CHARACTERS
The face/s of our story
“Pitching” process, part 2. Choosing the Workshop idea.

DAY 6

• VIDEOGAMES
Structure, POV, sound work, pace and rhythm.

• CHOOSING THE MEDIAS
Which medias are going to be useful for our story?

DAY 7

• SOCIAL NETWORKS
Social networks and storytelling

• TEASING THE PEOPLE
Hooks and teasers.

DAY 8

• STREET ART
Street art as an storytelling device

• STORY-FLOW
The “user” experience, or the story viewed from the outside.

DAY 9 and 10

• JOINING THE DOTS
Finishing the Transmedia project.

TIMETABLE AND INFORMATION
SEATS AVAILABLE: 12
Workshop Fee: Rs. 1000/-
APPLICATION DEADLINE: 27th March
CALENDAR & DATES : Opening class, 28th March. Final Class, 9th April
TIMETABLE: 2h every day, with a 10 minutes break @Sattya. Starting at 4pm till 6pm.

ABOUT THE TEACHER...
Raül Tidor Olloqui is a creative director, scriptwriter and content creator based in Barcelona. He is a Channel creator/Director at Canal 3xl (TV3) and founder of Lemon Planet Animation (http://www.lemonplanetanimation.com/). He holds BA in AudioVisual Medias and Communication from Univeritat Autonoma de Barcelona, Master in Visual design for TV, Cinema and Theater from Escola Massana (art School) Barcelona and Master in Creative Documentaries from Universitat Autonoma de Barcelona and Universitat Pompeu Fabra. His recent works include scriptwriter and format creator for “Somiers” (TV3), “Colors” (canal 33) and Scriptwriter, motion graphics designer and director for “Heroes” (TV3). He is also a Creative consultant and freelance scriptwriter for Arkham Studio, a Design and visual communication Studio in Barcelona.

Links

https://vimeo.com/53524111 Resum Món 3XL

http://www.tv3.cat/mon3xl Món 3xl

http://vimeo.com/66626116 Somiers (“Dreams”) (TV3)

http://vimeo.com/49226958 Get what you want

http://www.youtube.com/watch?v=-_BCqH-u8QM Masala Connection

https://vimeo.com/67046645 Lemon planet Demo reel

To apply, please email "transmedia@sattya.org" with the following details:

Your Name
Contact Number
Portfolio Link (if any)
Occupation
Short Bio
Story idea (about 200 words)